Recently, I watched an expert session by Nathan Tanner, a product HR at LinkedIn, about how to launch your digital marketing career. It is really educational and it helps me to know how I can network with musicians on LinkedIn.
LinkedIn is like Facebook but in the professional world, where you can list your resume and experiences to network with other professionals. But it is tricky in the music career because LinkedIn was more for the business and finance world. But nowadays there are more and more musicians that are using LinkedIn to network.
The reason we network is to build genuine relationships, because 70% of the jobs are found through networking!
I encourage you all to take time to go through the slide show!
To apply the LinkedIn networking in my piano career, I will set aside 15-30 minutes each day simply to find people that I can network with. I will search from “find alumni” tool, and to just type “Piano teacher” and “Piano accompanist” under “keyword” in advanced search tool. To do so, it will help me to understand more of what I am getting myself into and to be familiar with the career.
You are welcome to connect with me on LinkedIn.
There are many social media platforms out there, and its overwhelming to choose which ones are suitable for business. Which ones do you like? And why?
I choose the social media platforms based on how much it will benefit my business and where my audience looks.
Facebook, YouTube and Pinterest are my top three choices.
You can’t beat the eight billion views on Facebook daily. Facebook is the biggest social media platform in the world today. That’s pretty amazing! On Facebook, we can advertise our businesses to a very large audience.
There are one billion people that watch YouTube videos every day. When you use video to tell your story, it is great to attract customers into your business. YouTube is the only social media platform that you can get paid by advertising. There are many YouTubers that have made their living or a fortune by posting YouTube videos.
So, when I think about Pinterest, I think about women and arts and crafts. That’s exactly how Pinterest was established early on. Now, there’s 100 million active users on Pinterest and many of them are women. For my piano business, my target audience is kids. So, Pinterest will be a perfect platform for me to interact with moms.
Let me know what you think and what is your favorite social media platform!